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    The digital media provider completes 2016 with new clients and award recognition

    Reflect invites its DFW business neighbors to celebrate the open house for the digital-media provider’s new headquarters in Richardson’s Telecom Corridor. The company has moved to a larger office space to meet the growing demand for digital customer experiences in brick-and-mortar stores and physical venues. The event will take place on Thurs., Feb. 16 from 4:30 to 6:30 p.m. Attendees will have the opportunity to meet the new CEO, Lee Summers and experience the interactive demo rooms that showcase the work in action and in real time. 

    In addition to the appointment of Mr. Summers as CEO, 2016 was a year of growth for Reflect with new client relationships including household names such as Spence Diamonds, Polaris, BEHR, Fuji Film, At Home, and Circa Lighting. A sampling of Reflect’s existing client portfolio includes Levi’s, Buffalo Wild Wings, Verizon Wireless, Best Buy, Ferguson, Interstate Batteries, Macy’s, James Avery Craftsman, and more.

    Reflect also launched ReflectMedia in 2016 to help clients monetize their place-based digital media networks. From billboards to in-store displays and outdoor digital signage, ReflectMedia utilizes digital technologies to improve customer experience and provide the opportunity for advertisers to reinforce their brand in a nonintrusive way. 

    Reflect earned two Digi awards in 2016, including Best Digital Signage in a Retail Store-Local Roll-Out, for their deployment at Nebraska Furniture Mart’s 560,000-square-foot store in Texas. A second award, Best Digital Signage in Retail, Interactive Technology Roll-Out, recognized Reflect’s digital integration at Macy’s flagship store in New York City that included a 25’x5’ interactive social wall that supports multi-touch, allowing as many as 10-12 users to interact at the same time.  Each project exemplified Reflect’s turnkey solution from conception to installation. 

    Prior to being named CEO, Mr. Summers directed the Digi award-winning project for Nebraska Furniture Mart as a client. 

    “Reflect is simply unmatched in the marketplace today, and I would argue that it’s the best kept secret in retail,” said Mr. Summers. “With robust, proprietary software and a network of industry-leading partners, Reflect is a single-source provider that can create and execute enterprise-level digital media. That’s why I chose Reflect as a client and why so many top companies remain loyal clients.” 

    CLICK HERE to RSVP to Reflect's Open House!

    Events, Company News

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    In Crain's Dallas Newsletter's ongoing feature "IF I KNEW THEN", Reflect's new CEO Lee Summers discusses early mistakes in his career and the lessons learned that shaped his business philosophy.

    Read more

    Company News

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    Roundtable will address ways that retailers can leverage digital assets in-store

    Reflect, a place-based media provider from Dallas will share its expertise at the Digital Signage Expo (DSE) March 28-31 in Las Vegas. Mason Page, SVP, strategy and client services will lead the roundtable, Consumer Expectations: It’s Time to Merge the Digital and Physical Worlds on March 30 from 2-3 p.m. The topic was selected because of consumers’ increasing demand for technology and the formidable competition presented by online retailers. 

    “Technology in retail is moving at an incredibly fast pace. It’s vital to invest in educational opportunities such as DSE, and meet with peers and colleagues in the industry to engage in thoughtful discussion on the challenges and possibilities facing retailers,” said Lee Summers, CEO of Reflect. 

    DSE has emerged as one of the fastest growing tradeshows in an industry that’s on track to become an $27.5 billion industry by next year, according to the International Data Corp. Reflect will also be exhibiting at booth #1222 to demonstrate AdLogic, its newest platform for effectively managing, delivering, and reporting on advertising media campaigns within digital signage networks. The official product launch for AdLogic will be announced later this month.

    Reflect’s complete product line includes enterprise-level digital signage, large-scale LEDs, video walls, interactive applications, wayfinding, and more. Reflect’s client roster includes nearly 50 retailers, destinations and brands such as Levi's, GameStop, Best Buy, Verizon Wireless, Macy’s, Cedar Fair Entertainment Company, and Nebraska Furniture Mart.

    Events, Company News, Industry News

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    Reflect AdLogic is a new ad trafficking platform to fully automate digital signage campaigns

    Reflect AdLogic™ is disrupting the way that advertising operates on digital signage networks. Reflect’s latest innovation replaces manual processes with automation for greater efficiency and flexibility and improved accuracy for achieving advertisers’ objectives. The platform is designed to work seamlessly with the ReflectView™ content management system. 

    Before Reflect AdLogic, digital signage network operators manually inserted ads into content playlists. Now, they can easily manage advertising campaigns by programming AdLogic to achieve objectives based on frequency of plays and audience impression targets. Scheduling functionality automatically takes into account each location’s hours of operation and customer traffic to calculate precisely the number of ads that will need to be displayed. Ads will automatically play based on the campaign parameters programmed, and advertisers have assurance that they will get exactly what they have paid for with reporting that provides verified playback data.

    The official launch will take place with product demonstrations at booth #1222 at the Digital Signage Expo (DSE), March 28-31 in Las Vegas. 

    “Possibilities are limitless when you are a technology company. When we see an opportunity to make our products better, we invent a solution, improve the process, and our clients enjoy the results,” said Matt Schmitt, president and chief innovation officer with Reflect. “It’s satisfying to see our vision come to life with AdLogic, and we’re pleased to be bringing this platform to the market.” 

    Reflect’s complete product line includes enterprise-level digital signage, large-scale LEDs, video walls, interactive applications, wayfinding, and more. Reflect’s client roster includes nearly 50 retailers, destinations and brands such as Levi's, Best Buy, Verizon Wireless, Macy’s, and Nebraska Furniture Mart.

    Company News

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    Reflect Systems boot at DSE 2017

    The Digital Signage Expo (DSE) had one clear message for attendees and exhibitors in 2017: this industry is on the rise. We were thrilled to be a part of DSE this year as the conference set a record for total attendance. The energy and excitement about the future of the industry was palpable. Everything was on display, from advancements in large format LED technology to the cutting-edge analytics solutions for more effective digital displays.

    DSE is not only the world’s largest and longest running trade show in the industry, it is also an opportunity for companies and developers to exchange ideas. The conference showcases the latest innovations companies have developed for digital displays and interactive technology solutions. While these conferences have always been enlightening, the rapid growth in the popularity of digital signage made DSE 2017 one for the ages.


    Reflect, in particular, had a successful event. We hosted a roundtable discussion and participated in a panel presentation at the Digital Retail Forum. Though these events generated well-deserved buzz, it was the release of Reflect AdLogic that captured everyone’s attention in the biggest way. 

    AdLogic is powerful ad trafficking platform that allows for complete campaign management along with more intuitive scheduling and delivery. Clients are able to set objectives based on target metrics, such as frequency of plays and audience impressions. The algorithmic engine at the center of Reflect AdLogic balances ad playback so exact campaign adjectives are hit. This means content managers no longer have to worry about an ad over- or under-delivering, removing much of the inherent risk in advertising.

    Reflect booth at DSE 2017

    Reflect booth at DSE 2017

    The application also provides valuable insight and analysis into how campaigns are progressing, tracking in real-time the progress of a campaign and influential factors. The program’s analytics are especially useful in that they help companies plan for the future, compiling the data into customizable reports so networks and advertisers have a clear snapshot of a campaign’s effectiveness.

    The accuracy and flexibility provided by AdLogic’s campaign management software caused quite a stir at DSE 2017 and customers were excited by the potential AdLogic offers. For both endemic and non-endemic based advertising, it is a simple way to track everything of importance in a single, intuitive platform.

    The conference was one of the most successful yet. The innovations that led to AdLogic made a significant impact on attendees, and caught the attention of both marketing and IT experts. This is just the latest in a series of innovations from Reflect; more are on the way. To learn how we can help power your brand’s communications with advanced digital media solutions, contact us today!

    Company News

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    ReflectView at Macy's

    We live in a digital world filled with interactive touch screens, brightly colored pixels, and a constant stream of entertaining and informational content at our fingertips. Consumers are so accustomed to digital displays that the absence of them seems not only outdated, but also archaic. That’s why retail stores must leverage the power of digital signage in order to reach customers, create brand awareness, and maximize sales. It’s a challenging task, but Reflect is here to help.

    At Reflect, we specialize in place-based digital media solutions that give consumer-facing companies an edge over the competition. Simply put -- your brand needs impactful digital signage, and we can make it happen. Our ReflectView™ platform is powerful and proven and enables seamless operation and management of place-based digital media networks. When it comes to content distribution, we provide scalability to deploy your messaging over a large network and vast geographical area using a centralized control. This means the content in all your locations is always current and on brand. Even better, our software features flexibility so that sites in specific regions can tailor messaging to their local customers.

    ReflectView Levis

    ReflectView Levis

    Our solutions are crafted to the client’s individual requirements.  We work with clients to tailor a winning approach, backed by a future-proof technology platform designed for total efficiency.  Our goal is to deliver a controlled digital media solution that can be integrated with web, social or mobile strategies to create a connected multi-channel experience.  The result – a meaningful impact on each customer – giving the client an incredibly efficient opportunity to maximize sales, strengthen brand loyalty and provide a more rewarding in-store experience.  Reflect offers turnkey solutions that scale quickly, allow faster speed to market, provide greater control and allow clients to quickly measure results.

    Reflect’s complete product line includes enterprise-level digital signage, large-scale LEDs, video walls, interactive applications, wayfinding, and more. Currently, ReflectView™ powers over 375,000 digital screens in over 35,000 locations and counting.


    ReflectView Logo

    To learn more about the ReflectView platform, our comprehensive services, and our newest product, Reflect AdLogic, contact us today!


    Company News

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    Reflect Systems boot at DSE 2017

    Nashville-based LED video manufacturer PixelFLEX and Reflect work together at the DSE and GlobalShop industry showcases in Las Vegas.

    The world’s largest trade show dedicated exclusively to showcasing digital display and interactive technologies is DSE (Digital Signage Expo).  The annual show features over 200 exhibitors and gives key decision-makers the opportunity to experience all the latest technology in one location.  To attract attention on a crowded tradeshow floor, exhibitors at the show must utilize innovative digital displays themselves to create an eye-catching trade show environment.

    At the 2017 expo, Reflect needed a dynamic display for their booth entrance, so they enlisted the assistance of Nashville-based PixelFLEX and chose FLEXLite II 3.9mm LED video to help capture the attention of those in attendance.

    Read more on PixelFLEX's website.

    Company News, Industry News

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    LCD vs LED graphic

    At long last, it’s time to install that show-stopping video wall you’ve been planning. You want it to be bright, flexible, energy-efficient, and cutting-edge—something truly unique and exciting!

    But which kind of display should you use?

    Until recently, most large-format video walls were built using LCD displays arranged in standard configurations: 2X2, 3X3, 4X4 and so on.  This was the preferred method for achieving large video images due, in part to the cost of LED display technology.  But now, with efficient, brighter LED technologies and manufacturing techniques, large-format LED displays are economically comparable with the older LCD matrix video walls they so easily outperform.

    Liquid crystal displays (LCD) have been popular for years in both the video wall and consumer electronics markets. You have probably already used LCD technology several times already today and the technology is perfect for smartphones, computer monitors, and television screens. But when LCD displays are tiled together to create a video wall, the bezels (or visible edges of the cabinet) create “mullions” which interrupt the video image.  Even when expensive “ultra-thin-bezel” displays are used, the mullions are still there dividing the image.  Direct View LED panels assemble together with no visible bezels forming completely seamless video walls.

    Recent innovations in LED manufacturing allow more brightness, higher resolutions, greater reliability and energy-efficiency than LCD displays with the best color accuracy and refresh rates of any display type available.  For large-format video experiences, Direct View LED is the obvious choice.  Here’s a quick comparison:

    • LCD monitors have bezels which interrupt the image
    • LCD monitors can exhibit “burn in” of an image type over time
    • LCD video walls require special pullout mounting brackets that allow precise physical alignment and are typically pretty thick
    • LCD monitors require frequent color calibration and physical alignment to keep them looking good
    • LCD monitors by their very nature prevent smooth curves
    • LCD monitors used with complex, non-standard designs require expensive image processors with outputs for each display
    • LCD video wall displays typically have much lower brightness levels than LED
    • LCD video wall displays are not available in outdoor configurations
    • LED displays have no bezels to interrupt the image
    • LED displays don’t require pullout brackets and the entire display including the framing can be 3″ thick or less
    • LED displays typically don’t require color calibration and the physical alignment does not change over time
    • LED displays offer greater shape flexibility including non-standard flat displays, curves, cylinders, thin ribbons, and outside corners
    • LED displays are controlled differently with a single processor and only a few outputs required to drive very large displays
    • LED displays perform better in high ambient lighting conditions than LCDs (even outdoors)
    • LED displays provide a wider viewing angle due to its direct emission of light
    • LED technology Is very robust and reliable, even in high humidity and in a wide range of temperatures

    Numerous display technologies are available today. Each has value, but the unique characteristics of LED displays may better suit your needs.  And LED provides a lower total cost of ownership.  LED is more energy-efficient, requires virtually no periodic maintenance, installs quicker, and has a longer usable lifespan than LCD video walls.

    Blog in conjunction with PixelFLEX.

    America-based LED manufacturer PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven toward excellence to meet your standards, PixelFLEX offers an award-winning line of LED video walls and video screens to fit your every need.

    Blog Posts, Company News, Industry News

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    Less Summers, CEO of Reflect

    Lee Summers is only a few months into his job as CEO of Reflect, but neither the industry or the company were unfamiliar when he took over at the company’s Dallas head office earlier this year. In an unusual twist he’d been on the other side of the table, as one of Reflect’s highest profile clients.

    Summers came out of the retail agency business and actually got his start as a creative, but in recent years he’d been the digital innovation guy looking at how to kit out the mammoth Nebraska Furniture Mart in Dallas.

    As the saying goes, they do things big in Texas, and this store is a monstrous 600,000 square feet, or about four Ikeas tied together. He was also in charge of the vast multi-tenant retail space around the store.

    We get into that project, but talk more broadly about the challenges and opportunities of being a CMS software and services company squarely focused on retail, when bricks and mortar stores are under siege from online.

    Blog Posts, Company News

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    The Digital Place Based Advertising Association (DPAA) announced today that Reflect has joined the organization. The Dallas-based company is a full-service provider of place-based digital solutions to help companies maximize sales and strengthen brand loyalty, while enhancing the customer experience. 

    "Reflect’s digital signage solutions and interactive applications have proven themselves to be extremely effective tools for enhancing customer experiences for leading brands like Best Buy, Verizon Wireless, and Buffalo Wild Wings," said Barry Frey, President & CEO of DPAA. "We look forward to Reflect’s active involvement in our DPAA community." 

    Reflect works with clients to power their digital place-based networks with robust solutions, including the newly released AdLogic platform for managing large-scale advertising programs for digital signage networks. Reflect also helps clients to monetize their networks with the ReflectMedia service offering for content programming and media sales.

    Lee Summers, CEO, Reflect, said, "We greatly respect and admire the work the DPAA has done to advance the digital out-of-home industry and galvanize companies in the sector to work toward common goals. We are excited to have a seat at the table and to be able to participate in future initiatives."

    The DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. 

    The DPAA has proven to be a business accelerator and concierge/consultant for members, who enjoy numerous benefits. These include admission to quarterly "mini summit" meetings with ad industry and DPB/DOOH leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

    Company News

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    Interactive Customer Experience Summit 2017

    Will you be in Dallas for the Interactive Customer Experience Summit?  We will!  Here’s where you can find us:


    MONDAY, JUNE 5, 2:00 – 4:30 PM

    ICX Tours:  Nebraska Furniture Mart

    Monday, June 5, 2:00-4:30 pm:  Take a tour of the new Nebraska Furniture Mart store location in The Colony, which opened in the spring of 2015.  Nebraska Furniture Mart of Texas is on a site that covers 90 acres. The store has 560,000 square feet of retail showroom, and a 1.3 million square foot distribution center. Don’t miss your chance to see this one-of-a-kind retail masterpiece that hosts up to 8-10 million visitors annually.  With 14 unique digital experiences, and multiple instances of each, the digitally enabled, one-of-a-kind, customer journey starts immediately when you arrive.

    CLICK HERE for a sneak peek!


    MONDAY, JUNE 5, 7:00 – 10:00 PM

    Reflect’s Open House Dinner Party – Sponsored by BrightSign & LG

    As a Silver Sponsor of this year’s ICX Summit, we would like to invite you to an Open House Dinner at our new office space in Richardson, TX.  We will be providing bus transportation to our office immediately following the ICX Summit Welcome Reception.  We will have a fajita buffet for dinner with beer, wine and margaritas.  You won’t want to miss this opportunity to check out our new space and see demos of the latest technologies in the place-based digital world.  We will provide bus transportation back to the Four Seasons at the end of the event. 

    CLICK HERE TO RSVP


    TUESDAY, JUNE 6, 9:30 – 10:30 AM

    Don’t Just Build a Store, Build an Experience

    There are plenty of restaurants and stores that fulfill their purpose, but unless you create an experience, the store just becomes another face in the crowd. This session will talk about moving from the simply transactional to the experiential. Once you do this, you create a shareable experience and rise above the price-only factor.

    Lee Summers | CEO | Reflect

    David Kepron |VP – Global Design Strategies | Marriott International

    Ken Nisch | Chairman | JGA

    CLICK HERE for more information about this Breakout Session.

    Events, Company News

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