The digital media provider completes 2016 with new clients and award recognition

Reflect invites its DFW business neighbors to celebrate the open house for the digital-media provider’s new headquarters in Richardson’s Telecom Corridor. The company has moved to a larger office space to meet the growing demand for digital customer experiences in brick-and-mortar stores and physical venues. The event will take place on Thurs., Feb. 16 from 4:30 to 6:30 p.m. Attendees will have the opportunity to meet the new CEO, Lee Summers and experience the interactive demo rooms that showcase the work in action and in real time. 

In addition to the appointment of Mr. Summers as CEO, 2016 was a year of growth for Reflect with new client relationships including household names such as Spence Diamonds, Polaris, BEHR, Fuji Film, At Home, and Circa Lighting. A sampling of Reflect’s existing client portfolio includes Levi’s, Buffalo Wild Wings, Verizon Wireless, Best Buy, Ferguson, Interstate Batteries, Macy’s, James Avery Craftsman, and more.

Reflect also launched ReflectMedia in 2016 to help clients monetize their place-based digital media networks. From billboards to in-store displays and outdoor digital signage, ReflectMedia utilizes digital technologies to improve customer experience and provide the opportunity for advertisers to reinforce their brand in a nonintrusive way. 

Reflect earned two Digi awards in 2016, including Best Digital Signage in a Retail Store-Local Roll-Out, for their deployment at Nebraska Furniture Mart’s 560,000-square-foot store in Texas. A second award, Best Digital Signage in Retail, Interactive Technology Roll-Out, recognized Reflect’s digital integration at Macy’s flagship store in New York City that included a 25’x5’ interactive social wall that supports multi-touch, allowing as many as 10-12 users to interact at the same time.  Each project exemplified Reflect’s turnkey solution from conception to installation. 

Prior to being named CEO, Mr. Summers directed the Digi award-winning project for Nebraska Furniture Mart as a client. 

“Reflect is simply unmatched in the marketplace today, and I would argue that it’s the best kept secret in retail,” said Mr. Summers. “With robust, proprietary software and a network of industry-leading partners, Reflect is a single-source provider that can create and execute enterprise-level digital media. That’s why I chose Reflect as a client and why so many top companies remain loyal clients.” 

CLICK HERE to RSVP to Reflect's Open House!

In Crain's Dallas Newsletter's ongoing feature "IF I KNEW THEN", Reflect's new CEO Lee Summers discusses early mistakes in his career and the lessons learned that shaped his business philosophy.

Read more

Roundtable will address ways that retailers can leverage digital assets in-store

Reflect, a place-based media provider from Dallas will share its expertise at the Digital Signage Expo (DSE) March 28-31 in Las Vegas. Mason Page, SVP, strategy and client services will lead the roundtable, Consumer Expectations: It’s Time to Merge the Digital and Physical Worlds on March 30 from 2-3 p.m. The topic was selected because of consumers’ increasing demand for technology and the formidable competition presented by online retailers. 

“Technology in retail is moving at an incredibly fast pace. It’s vital to invest in educational opportunities such as DSE, and meet with peers and colleagues in the industry to engage in thoughtful discussion on the challenges and possibilities facing retailers,” said Lee Summers, CEO of Reflect. 

DSE has emerged as one of the fastest growing tradeshows in an industry that’s on track to become an $27.5 billion industry by next year, according to the International Data Corp. Reflect will also be exhibiting at booth #1222 to demonstrate AdLogic, its newest platform for effectively managing, delivering, and reporting on advertising media campaigns within digital signage networks. The official product launch for AdLogic will be announced later this month.

Reflect’s complete product line includes enterprise-level digital signage, large-scale LEDs, video walls, interactive applications, wayfinding, and more. Reflect’s client roster includes nearly 50 retailers, destinations and brands such as Levi's, GameStop, Best Buy, Verizon Wireless, Macy’s, Cedar Fair Entertainment Company, and Nebraska Furniture Mart.

Reflect AdLogic is a new ad trafficking platform to fully automate digital signage campaigns

Reflect AdLogic™ is disrupting the way that advertising operates on digital signage networks. Reflect’s latest innovation replaces manual processes with automation for greater efficiency and flexibility and improved accuracy for achieving advertisers’ objectives. The platform is designed to work seamlessly with the ReflectView™ content management system. 

Before Reflect AdLogic, digital signage network operators manually inserted ads into content playlists. Now, they can easily manage advertising campaigns by programming AdLogic to achieve objectives based on frequency of plays and audience impression targets. Scheduling functionality automatically takes into account each location’s hours of operation and customer traffic to calculate precisely the number of ads that will need to be displayed. Ads will automatically play based on the campaign parameters programmed, and advertisers have assurance that they will get exactly what they have paid for with reporting that provides verified playback data.

The official launch will take place with product demonstrations at booth #1222 at the Digital Signage Expo (DSE), March 28-31 in Las Vegas. 

“Possibilities are limitless when you are a technology company. When we see an opportunity to make our products better, we invent a solution, improve the process, and our clients enjoy the results,” said Matt Schmitt, president and chief innovation officer with Reflect. “It’s satisfying to see our vision come to life with AdLogic, and we’re pleased to be bringing this platform to the market.” 

Reflect’s complete product line includes enterprise-level digital signage, large-scale LEDs, video walls, interactive applications, wayfinding, and more. Reflect’s client roster includes nearly 50 retailers, destinations and brands such as Levi's, Best Buy, Verizon Wireless, Macy’s, and Nebraska Furniture Mart.

The Digital Signage Expo (DSE) had one clear message for attendees and exhibitors in 2017: this industry is on the rise. We were thrilled to be a part of DSE this year as the conference set a record for total attendance. The energy and excitement about the future of the industry was palpable. Everything was on display, from advancements in large format LED technology to the cutting-edge analytics solutions for more effective digital displays.

DSE is not only the world’s largest and longest running trade show in the industry, it is also an opportunity for companies and developers to exchange ideas. The conference showcases the latest innovations companies have developed for digital displays and interactive technology solutions. While these conferences have always been enlightening, the rapid growth in the popularity of digital signage made DSE 2017 one for the ages.

Reflect, in particular, had a successful event. We hosted a roundtable discussion and participated in a panel presentation at the Digital Retail Forum. Though these events generated well-deserved buzz, it was the release of Reflect AdLogic that captured everyone’s attention in the biggest way. 

AdLogic is powerful ad trafficking platform that allows for complete campaign management along with more intuitive scheduling and delivery. Clients are able to set objectives based on target metrics, such as frequency of plays and audience impressions. The algorithmic engine at the center of Reflect AdLogic balances ad playback so exact campaign adjectives are hit. This means content managers no longer have to worry about an ad over- or under-delivering, removing much of the inherent risk in advertising.

The application also provides valuable insight and analysis into how campaigns are progressing, tracking in real-time the progress of a campaign and influential factors. The program’s analytics are especially useful in that they help companies plan for the future, compiling the data into customizable reports so networks and advertisers have a clear snapshot of a campaign’s effectiveness.

The accuracy and flexibility provided by AdLogic’s campaign management software caused quite a stir at DSE 2017 and customers were excited by the potential AdLogic offers. For both endemic and non-endemic based advertising, it is a simple way to track everything of importance in a single, intuitive platform.

The conference was one of the most successful yet. The innovations that led to AdLogic made a significant impact on attendees, and caught the attention of both marketing and IT experts. This is just the latest in a series of innovations from Reflect; more are on the way. To learn how we can help power your brand’s communications with advanced digital media solutions, contact us today!

We live in a digital world filled with interactive touch screens, brightly colored pixels, and a constant stream of entertaining and informational content at our fingertips. Consumers are so accustomed to digital displays that the absence of them seems not only outdated, but also archaic. That’s why retail stores must leverage the power of digital signage in order to reach customers, create brand awareness, and maximize sales. It’s a challenging task, but Reflect is here to help.

At Reflect, we specialize in place-based digital media solutions that give consumer-facing companies an edge over the competition. Simply put -- your brand needs impactful digital signage, and we can make it happen. Our ReflectView™ platform is powerful and proven and enables seamless operation and management of place-based digital media networks. When it comes to content distribution, we provide scalability to deploy your messaging over a large network and vast geographical area using a centralized control. This means the content in all your locations is always current and on brand. Even better, our software features flexibility so that sites in specific regions can tailor messaging to their local customers.

Our solutions are crafted to the client’s individual requirements.  We work with clients to tailor a winning approach, backed by a future-proof technology platform designed for total efficiency.  Our goal is to deliver a controlled digital media solution that can be integrated with web, social or mobile strategies to create a connected multi-channel experience.  The result – a meaningful impact on each customer – giving the client an incredibly efficient opportunity to maximize sales, strengthen brand loyalty and provide a more rewarding in-store experience.  Reflect offers turnkey solutions that scale quickly, allow faster speed to market, provide greater control and allow clients to quickly measure results.

Reflect’s complete product line includes enterprise-level digital signage, large-scale LEDs, video walls, interactive applications, wayfinding, and more. Currently, ReflectView™ powers over 375,000 digital screens in over 35,000 locations and counting.

Nashville-based LED video manufacturer PixelFLEX and Reflect work together at the DSE and GlobalShop industry showcases in Las Vegas.

The world’s largest trade show dedicated exclusively to showcasing digital display and interactive technologies is DSE (Digital Signage Expo).  The annual show features over 200 exhibitors and gives key decision-makers the opportunity to experience all the latest technology in one location.  To attract attention on a crowded tradeshow floor, exhibitors at the show must utilize innovative digital displays themselves to create an eye-catching trade show environment.

At the 2017 expo, Reflect needed a dynamic display for their booth entrance, so they enlisted the assistance of Nashville-based PixelFLEX and chose FLEXLite II 3.9mm LED video to help capture the attention of those in attendance.

Read more on PixelFLEX's website.

At long last, it’s time to install that show-stopping video wall you’ve been planning. You want it to be bright, flexible, energy-efficient, and cutting-edge—something truly unique and exciting!

But which kind of display should you use?

Until recently, most large-format video walls were built using LCD displays arranged in standard configurations: 2X2, 3X3, 4X4 and so on.  This was the preferred method for achieving large video images due, in part to the cost of LED display technology.  But now, with efficient, brighter LED technologies and manufacturing techniques, large-format LED displays are economically comparable with the older LCD matrix video walls they so easily outperform.

Liquid crystal displays (LCD) have been popular for years in both the video wall and consumer electronics markets. You have probably already used LCD technology several times already today and the technology is perfect for smartphones, computer monitors, and television screens. But when LCD displays are tiled together to create a video wall, the bezels (or visible edges of the cabinet) create “mullions” which interrupt the video image.  Even when expensive “ultra-thin-bezel” displays are used, the mullions are still there dividing the image.  Direct View LED panels assemble together with no visible bezels forming completely seamless video walls.

Recent innovations in LED manufacturing allow more brightness, higher resolutions, greater reliability and energy-efficiency than LCD displays with the best color accuracy and refresh rates of any display type available.  For large-format video experiences, Direct View LED is the obvious choice.  Here’s a quick comparison:

• LCD monitors have bezels which interrupt the image
• LCD monitors can exhibit “burn in” of an image type over time
• LCD video walls require special pullout mounting brackets that allow precise physical alignment and are typically pretty thick
• LCD monitors require frequent color calibration and physical alignment to keep them looking good
• LCD monitors by their very nature prevent smooth curves
• LCD monitors used with complex, non-standard designs require expensive image processors with outputs for each display
• LCD video wall displays typically have much lower brightness levels than LED
• LCD video wall displays are not available in outdoor configurations
• LED displays have no bezels to interrupt the image
• LED displays don’t require pullout brackets and the entire display including the framing can be 3″ thick or less
• LED displays typically don’t require color calibration and the physical alignment does not change over time
• LED displays offer greater shape flexibility including non-standard flat displays, curves, cylinders, thin ribbons, and outside corners
• LED displays are controlled differently with a single processor and only a few outputs required to drive very large displays
• LED displays perform better in high ambient lighting conditions than LCDs (even outdoors)
• LED displays provide a wider viewing angle due to its direct emission of light
• LED technology Is very robust and reliable, even in high humidity and in a wide range of temperatures

Numerous display technologies are available today. Each has value, but the unique characteristics of LED displays may better suit your needs.  And LED provides a lower total cost of ownership.  LED is more energy-efficient, requires virtually no periodic maintenance, installs quicker, and has a longer usable lifespan than LCD video walls.

Blog in conjunction with PixelFLEX.

America-based LED manufacturer PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven toward excellence to meet your standards, PixelFLEX offers an award-winning line of LED video walls and video screens to fit your every need.

Lee Summers is only a few months into his job as CEO of Reflect, but neither the industry or the company were unfamiliar when he took over at the company’s Dallas head office earlier this year. In an unusual twist he’d been on the other side of the table, as one of Reflect’s highest profile clients.

Summers came out of the retail agency business and actually got his start as a creative, but in recent years he’d been the digital innovation guy looking at how to kit out the mammoth Nebraska Furniture Mart in Dallas.

As the saying goes, they do things big in Texas, and this store is a monstrous 600,000 square feet, or about four Ikeas tied together. He was also in charge of the vast multi-tenant retail space around the store.

We get into that project, but talk more broadly about the challenges and opportunities of being a CMS software and services company squarely focused on retail, when bricks and mortar stores are under siege from online.

The Digital Place Based Advertising Association (DPAA) announced today that Reflect has joined the organization. The Dallas-based company is a full-service provider of place-based digital solutions to help companies maximize sales and strengthen brand loyalty, while enhancing the customer experience. 

"Reflect’s digital signage solutions and interactive applications have proven themselves to be extremely effective tools for enhancing customer experiences for leading brands like Best Buy, Verizon Wireless, and Buffalo Wild Wings," said Barry Frey, President & CEO of DPAA. "We look forward to Reflect’s active involvement in our DPAA community." 

Reflect works with clients to power their digital place-based networks with robust solutions, including the newly released AdLogic platform for managing large-scale advertising programs for digital signage networks. Reflect also helps clients to monetize their networks with the ReflectMedia service offering for content programming and media sales.

Lee Summers, CEO, Reflect, said, "We greatly respect and admire the work the DPAA has done to advance the digital out-of-home industry and galvanize companies in the sector to work toward common goals. We are excited to have a seat at the table and to be able to participate in future initiatives."

The DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. 

The DPAA has proven to be a business accelerator and concierge/consultant for members, who enjoy numerous benefits. These include admission to quarterly "mini summit" meetings with ad industry and DPB/DOOH leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

Interactive Customer Experience Summit 2017

Will you be in Dallas for the Interactive Customer Experience Summit?  We will!  Here’s where you can find us:

MONDAY, JUNE 5, 2:00 – 4:30 PM

ICX Tours:  Nebraska Furniture Mart

Monday, June 5, 2:00-4:30 pm:  Take a tour of the new Nebraska Furniture Mart store location in The Colony, which opened in the spring of 2015.  Nebraska Furniture Mart of Texas is on a site that covers 90 acres. The store has 560,000 square feet of retail showroom, and a 1.3 million square foot distribution center. Don’t miss your chance to see this one-of-a-kind retail masterpiece that hosts up to 8-10 million visitors annually.  With 14 unique digital experiences, and multiple instances of each, the digitally enabled, one-of-a-kind, customer journey starts immediately when you arrive.

CLICK HERE for a sneak peek!

MONDAY, JUNE 5, 7:00 – 10:00 PM

Reflect’s Open House Dinner Party – Sponsored by BrightSign & LG

As a Silver Sponsor of this year’s ICX Summit, we would like to invite you to an Open House Dinner at our new office space in Richardson, TX.  We will be providing bus transportation to our office immediately following the ICX Summit Welcome Reception.  We will have a fajita buffet for dinner with beer, wine and margaritas.  You won’t want to miss this opportunity to check out our new space and see demos of the latest technologies in the place-based digital world.  We will provide bus transportation back to the Four Seasons at the end of the event. 

CLICK HERE TO RSVP

TUESDAY, JUNE 6, 9:30 – 10:30 AM

Don’t Just Build a Store, Build an Experience

There are plenty of restaurants and stores that fulfill their purpose, but unless you create an experience, the store just becomes another face in the crowd. This session will talk about moving from the simply transactional to the experiential. Once you do this, you create a shareable experience and rise above the price-only factor.

Lee Summers | CEO | Reflect

David Kepron |VP – Global Design Strategies | Marriott International

Ken Nisch | Chairman | JGA

CLICK HERE for more information about this Breakout Session.

The ICX Summit is an annual customer experience conference exploring how technology can be used to better connect, communicate, and engage with customers. It is also a unique opportunity to meet and engage with thought leaders and innovators who can offer proven customer experience solutions.

Here at Reflect, we are completely invested in helping our clients create a better customer experience through place-based digital solutions, and therefore, we were more than happy to sponsor and participate in the 2017 ICX Conference in our hometown of Dallas, Texas on June 5-7. With great keynote speakers, breakout sessions, and a multitude of other events, there was a lot to take in, so post-event, we wanted to share some of our experiences along with some key event takeaways.

Day 1 – Nebraska Furniture Mart Tour

On the first day of the conference, attendees enjoyed a tour of the new Nebraska Furniture Mart store located in The Colony, which opened in the spring of 2015. Nebraska Furniture Mart of Texas boasts 560,000 square feet of retail showroom featuring fourteen unique digital experiences. Reflect’s signage creates an intimate and personalized shopping experience in a large format store, and ReflectView software gives Nebraska Furniture Mart a flexible platform to display dynamic messaging and media that effectively communicates the latest promotions and offers.

Day 2 – The Session

On the second day, Reflect hosted a breakout session titled “Don’t Just Build a Store, Build an Experience.” While there are plenty of restaurants and stores that fulfill their basic purpose, unless they are providing an actual experience for their clientele, these companies risk becoming just another face in the crowd. In this session, Reflect VP of Strategy & Client Services, Mason Page, focused the discussion on using technology to generate a shareable experience to move customers away from choosing stores simply based on price.

What We Learned

Not only were we there to share, but Reflect also learned a lot about the shopper experience while at ICX. Paul Blackburn, VP Concept Design, Construction and Merchandising at L’OCCITANE en Provence, gave Tuesday’s opening keynote, “Best-In-Class Customer Experiences”. One of the most interesting elements of his presentation came from a Bain and Company survey which showed that 85% of brands think they deliver a superior customer experience. However, in contradiction, the poll also revealed that only 8% of their shoppers agree. If brick-and-mortar retailers want to compete with online retailers, they clearly need to find better ways to engage with their customers.

Reflect was very excited to have such a wonderful turnout for both the Nebraska Furniture Mart Tour, as well as the Reflect Open House on Monday night, and we hope our attendees gleaned some key insights in our standing room only session, “Don’t Just Build a Store, Build an Experience”. Thanks to all who joined us, and we look forward to learning and sharing more with you at next year’s ICX Summit!

Overview

At the heart of any out-of-home network is a purpose for it to exist, and content for it present. As digital out-of-home, also known as DOOH, networks have become more widespread, powerful, and capable, the tech behind driving and controlling them has evolved considerably.

In this blog series, we will discuss keys to deploying an optimal DOOH network.  We will present key factors and features to consider when making your next move in the digital media world, whether it is the launch of a new network or an upgrade to your existing systems.

Tech is always marching forward at a rate that makes it difficult to stay aware of the latest and greatest things. Considering factors like which Content Management System (CMS) to use, how to design passive and dynamic content, how to build and deploy interactive customer experiences, and how to make sure it all works together can be daunting.

This will be your insider’s view cheat-sheet to make informed decisions by reviewing key features and learning how to engage the right subject matter experts to help you succeed with digital media networks, dynamic content creation, and content management solutions.

Consideration 1 - OOH vs. Web Platform

Before widespread use of the web, the first software-based content management systems were designed for TV and radio content, and some are still in use today.

The explosion of network technology in the last 20 years has exponentially expanded the demand for digital content and has brought many new types of software systems to manage and distribute content to websites, apps, desktop software, etc.

As retailers, entertainment venues, restaurants, and other out-of-home networks have gained access to lower-cost and better quality digital signage hardware players, and as digital content creation tools have become ubiquitous, the need for more powerful and flexible digital signage CMS has exploded.

Marketing organizations have much more to share with their target audiences, and the pace at which they need to change it is always increasing. Fixed images and video spots are no longer relevant – dynamic messaging, interactive apps, social media based content, and an ever-changing stream of new content sources must be incorporated into the content supply chain.

While content is often shared between systems, the purposes and capabilities for web and mobile-based CMS platforms are quite different from out-of-home CMS platforms.

The best out of home CMS platforms give you many advanced features that allow for running great physical networks without being limited by what is available to web and mobile centric platforms.

New software trends like HTML5 allow for things to be used in more places than ever before, but desktop web pages and phone apps are not designed to run on devices in venues – they need to be managed properly for the best experience.

For example, shoppers behave differently in-store than they do online. So, retailers must rely on different marketing approaches to attract shoppers. And DOOH digital tools offer a wide range of features that are more relevant for the in-store environment.

Messaging when someone is physically present at a location can take many forms. While on-site, tactics such as purchase conversion and calls-to-action that generate a sense of urgency to purchase are key capabilities of out-of-home platforms that have shown extensive value to retailers.

Someone physically came to your store for a reason, and properly designed in-store digital marketing can change a showrooming client or a potential shopper into a closed sale when managed correctly.

A highly capable CMS will allow you to manage experiential media experiences that make the space feel cool and interesting, display targeted brand information at the point of display, provide interactive resources that augment the sales process, provide inventory and location information, showcase brand-managed social streams, and much more.

Stay tuned, next week we will discuss cloud vs. on-site!

Download Whitepaper

CINCINNATI and DALLAS– July 13, 2017– PatientPoint®, the trusted leader in patient and physician engagement solutions, has selected Reflect as the content management and delivery partner for its rapidly growing point-of-care digital network. Reflect is the leading provider of digital signage solutions in North America, powering over 375,000 digital screens in more than 35,000 locations. Through this new partnership, PatientPoint will deliver its award-winning digital content and sponsor advertising to healthcare providers using Reflect’s proprietary ReflectView™ and AdLogic® technology.

From primary care to specialty practices to hospitals and health systems, PatientPoint programs impact more than half a billion patients and caregivers each year. The company utilizes digital signage and interactive touchscreens to educate, inform and improve communication between healthcare providers and patients—resulting in an enriched patient experience. PatientPoint recently generated $140 million in capital to dramatically expand the size of its digital point-of-care networks.

ReflectView™ is an enterprise-class content management system designed for place-based digital signage. It enables distribution and presentation of HD media and interactive applications over large-scale networks. ReflectView™ provides PatientPoint with a flexible, scalable platform to display dynamic content that drives enhanced patient engagement. AdLogic works seamlessly with ReflectView™ to automate the manual processes of trafficking, delivering and reporting on sponsor advertising on digital signage networks.

PatientPoint evaluated multiple digital solution providers and ultimately selected Reflect for its innovation and leadership within the space. PatientPoint was also impressed by Reflect’s consumer engagement reporting platform that can facilitate A/B testing and continuous product improvement.

“PatientPoint is dedicated to making doctor-patient engagements better at every touchpoint and we have an aggressive vision of where we can evolve point of care over the next few years,” said Mike Collette, PatientPoint founder and CEO. “With this new Reflect partnership, we feel confident that we will propel innovation into the market at an unrivaled speed.”

Through this partnership, Reflect will leverage its extensive digital expertise to identify emerging digital signage technologies that can enhance existing PatientPoint digital product lines.

“PatientPoint is a trusted point-of-care market leader known for creating best-in-class programs and offering custom solutions that exceed client expectations,” said Reflect CEO Lee Summers. “The 15-year evolution of Reflect has placed us in a great position to help PatientPoint be the most engaging point-of-care network in the healthcare industry and make a meaningful impact on the lives of millions of patients. We value our strategic partnership and look forward to a long, mutually beneficial relationship.”

About PatientPoint
PatientPoint powers more effective patient-physician engagements across all points of care. With 30 years of unrivaled experience and continual, meaningful innovation, we are trusted consultants to healthcare providers and sponsoring brands. Using superior analytics and insights, we craft customized programs that drive better engagements. From primary care to complex specialties, from practices to hospitals, PatientPoint provides a cohesive, end-to-end communication platform that enriches the entire care experience and delivers proven results. Learn more at www.patientpoint.com.

International Retail Design Conference

Are you attending IRDC in New Orleans?  Reflect is!  In fact, Reflect is the Innovation Sponsor this year. Stop by one of these sessions and meet our team:

TUESDAY, SEPTEMBER 5

5:30- 7:30 PM - Opening Reception

Held at The Ritz-Carlton, this casual get-together is the perfect way to kick off this year’s IRDC event for a networking opportunity with retail industry speakers and influential colleagues. The Reflect team hopes to see you there.

Make sure you check out Reflect’s 3 x 1 video wall near registration featuring Samsung screens and BrightSign Media Players with engaging and informative content about the show!

WEDNESDAY, SEPTEMBER 6

General Session

Check out D3 LED’s HighBright display in the General Session room that is perfectly designed for a retail window, with features such as brightness and contrast for spaces with ambient light exposure. The LED display will be utilized during the conference to display examples of first-class digital installations in the retail space, and dynamic data like social feeds (#IRDC2017) and real-time voting results for the conference's very popular Iron Merchant Challenge.

3:00 – 5:00 PM – NOLA Self-Guided Inspiration Tours #IRDC2017

The IRDC 2017 program schedule allows attendees to spend a few hours exploring the city of New Orleans. Venture out on your own or with a group of friends, guide book in hand, and check out one of four districts that are conveniently located near The Ritz-Carlton:

• The French Quarter
• The Warehouse/Arts District
• Magazine Street
• The Garden District

*Wear your orange sunglasses (found inside the attendee bag) and take a few selfies on your tour. With Reflect’s social media app, user-generated posts will be curated and populated on digital screens at the show. Post your pictures to social media (Instagram & Twitter) with #IRDC2017 for a chance to see your personal post appear!

6:00 – 8:00 PM - Iron Merchant Challenge / Cocktail Reception

The annual Iron Merchant visual merchandising challenge (now in its 12th year) is a mashup of improvisation, performance art, and design science – plus one secret ingredient to shake things up! Team spirit and audience participation add to the excitement. There will be plenty of flexing of design muscles and clinking of cocktail glasses.

SMS Voting Campaign Sponsor

New this year, attendees will cast their vote for the Iron Merchant Challenge via an SMS Text Campaign. Vote for your favorite team by text and watch the results in real-time displayed on digital screens at the conference. Is your favorite team falling behind? Encourage your colleagues to vote for them!

THURSDAY, SEPTEMBER 7

8:00 – 10:00 AM

Case Study Breakfast

Amy Goolsbee | Retail Design & Merchandising Manager | Polaris

Mason Page |SVP Strategic Business Planning | Reflect

CLICK HERE for more information about the Case Study Breakfast.

Reflect, a Dallas-based, full-service provider of digital signage technology, joined DPAA earlier this year. Mel Stott recently chatted with Matt Schmitt, Reflect’s President & Co-founder.

Please tell us about your company’s business, including your AdLogic platform and ReflectMedia service.

Reflect has been helping brands power digital media networks since 2001. We have an enterprise-class content system called ReflectView, which supports digital signage and interactive applications across a variety of screen and device types.

Our AdLogic platform was developed in response to an industry need for a highly automated approach to ad trafficking, delivery and reporting. One important point about AdLogic is that it can work in conjunction with programmatic ad sales, but at its core it serves a vital function for direct media sales – i.e. a media network selling directly to agencies and brands.

Read full interview

In recent years, few cities across the United States have seen the type of revitalization that has occurred in Brooklyn, New York. Included in this revitalization, retailers located in the New York City borough have also begun to undergo renovation projects of their own expanding the attention of their retail environments. As Macy’s Brooklyn Downtown began their renovation journey, they wanted to expand their digital media to enhance the consumer experience, so they called up longtime partner Reflect who installed a new FLEXLite NXG 3.9mm LED video display from PixelFLEX.

Read More

Thought Leadership, Networking & More

New York Digital Signage Week takes place October 30- November 3, 2017.
The week includes events for retail, employee communications, smart cities, digital out of home, and of course digital signage.

If you are planning to attend, here is where you can find us:

Daily DOOH Investor Conference - October 31

The Daily DOOH Investor Conference is the annual business trends event for senior executives in the Outdoor, Digital Out-of-Home, Digital Place-Based and Digital Signage industries.

Don’t miss our client, Mike Collette, CEO at PatientPoint discuss digital out-of-home networks with Darren Glatt, Partner at Searchlight Capital and Adrian Cotterill, Co-Chair for Daily DOOH.

For more information, CLICK HERE

Coffee and Controversy – October 31

A Digital Signage Federation and Digital Signage Expo Breakfast Debate

DPAA Video Everywhere Summit – November 1

The DPAA Video Everywhere Summit is the largest one-day event dedicated to multi-screen engagement. Brands, agencies, media, ad tech, mobile and location data, research and technology partners attend to discuss the latest innovations in the video space and hear from advertising and media thought leaders.

Stop by the Reflect booth to learn about our new ad-trafficking platform, Reflect AdLogic!

For more information, CLICK HERE

NEC New York Partner Showcase – November 1-2

Once again, NEC will host the ‘must-attend AV and Digital Signage event of the year’ where visitors can experience the latest class-leading, fully integrated Display Solutions addressing the specific demands of a wide range of vertical market sectors. The established NEC Solutions Showcase is pivotal to New York Digital Signage Week.

Reflect is proud to be the retail CMS sponsor of this event.  Stop by to see us!

For more information, CLICK HERE

BrightSign Happy Hour – November 2

Hosted at The Press Lounge, Reflect is a proud sponsor of BrightSign’s invite only Happy Hour.  If you are planning to be in New York and would like to attend, send an email to twilbanks@reflectsystems.com.

BrightSign Training – November 2 - 3

Held at the New York Hilton Midtown, Reflect is happy to be sponsoring the BrightSign/BrightAuthor training sessions.  Make sure you find us there to get a demo of our new ad-trafficking platform, Reflect AdLogic.

For more information, CLICK HERE

Manage, Deliver and Report on Ad Campaigns for Your Digital Signage Network

Reflect AdLogic is a platform for effectively managing, delivering, and reporting on media campaigns for digital signage networks. It is unique and powerful compared to previous ad management systems available to the place-based digital media industry.

Place-based digital media networks, owned and third party, are commonly used to generate revenue through advertising sales and the presentation of paid, brand or promotional messaging by partners or message sponsors. However, there hasn’t been a tool that specifically meets the need for scheduling and accounting for both advertising campaigns and sponsored content – until now.

Reflect’s latest innovation, AdLogic™ is disrupting the way that advertising operates on digital signage networks. AdLogic replaces manual processes with automation for greater efficiency and flexibility and improved accuracy for achieving advertisers’ objectives.

Before Reflect AdLogic, digital signage network operators manually inserted ads into content playlists. Now, they can easily manage advertising campaigns by programming AdLogic to achieve objectives based on frequency of plays and audience impression targets. Ads will automatically play based on the campaign parameters programmed, and advertisers have assurance that they will get exactly what they have paid for with reporting that provides verified playback data.

PatientPoint®, the trusted leader in patient and physician engagement solutions, recently selected Reflect as the content management and delivery partner for its rapidly growing point-of-care digital network. PatientPoint chose Reflect in large part due to the innovation, reporting, and accuracy of AdLogic. Through this new partnership, PatientPoint, with programs impacting more than half a billion patients and caregivers each year, will deliver its award-winning digital content and sponsor advertising to healthcare providers using ReflectView and AdLogic technology.

“We are very pleased to be PatientPoint’s partner of choice for content management and ad delivery on their vast point-of-care digital network,” said Lee Summers, CEO at Reflect.  “With ReflectView and AdLogic, PatientPoint will be able to deliver content and advertising with complete accuracy, and provide their advertisers with verified playback data and reports.”

“Our industry is all about trust—trust in our partnerships, relationships and most importantly, the services that we offer to our clients,” said PatientPoint founder and CEO Mike Collette. “Our partnership with Reflect—and having ReflectView and AdLogic powering our networks—strongly reinforces our commitment to our clients that we will always deliver value with full transparency.”

Get a Demo of AdLogic in NYC

Reflect is very pleased to be participating in several events during NY Digital Signage Week, October 30 – November 3, 2017.  Here is where you can meet us:

• DailyDOOH Investor Conference - October 31: Mike Collette, CEO at PatientPoint, will discuss digital out-of-home networks.
• Coffee and Controversy – October 31: A Digital Signage Federation and Digital Signage Expo Breakfast Debate
• DPAA Video Everywhere Summit – November 1: The DPAA Video Everywhere Summit is the largest one-day event dedicated to multi-screen engagement. Stop by our booth for a demo of AdLogic.
• NEC New York Partner Showcase – November 1-2: Reflect is a proud to be the retail CMS sponsor of NEC’s New York Partner Showcase.
• BrightSign Training and Happy Hour – November 2 – 3: Reflect is happy to be sponsoring the BrightSign/BrightAuthor training and happy hour.

Find the Reflect team at one of these places for more information—and to get a demo of AdLogic. We look forward to meeting you!

About Reflect
Reflect is a leading provider of award-winning place-based digital media programs including enterprise-level digital signage, large-scale LEDs, video walls, interactive applications, wayfinding, and more. Reflect was founded in 2001 in Dallas, and has since developed some of the largest place-based digital media networks in North America. Reflect supplies everything brands need, including creative agency services, robust content management and ad trafficking systems, and media sales, all backed by the market-leading ReflectView™ software platform.

About PatientPoint
PatientPoint powers more effective patient-physician engagements across all points of care. With 30 years of unrivaled experience and continual, meaningful innovation, PatientPoint is a trusted consultant to healthcare providers and sponsoring brands. Using superior analytics and insights, PatientPoint crafts customized programs that drive better engagements. From primary care to complex specialties, PatientPoint provides a cohesive communication platform that enriches the entire care experience and delivers proven results. Learn more at www.patientpoint.com.