Best Interactive Cultural Digital Signage

Rory Meyers Children’s Adventure Garden – The Dallas Arboretum

Reflect, the turnkey solutions provider for digital out-of-home customer experiences, today announced that they, along with The Old State, a Dallas-based interactive app and website design agency, have been awarded top honors by The Digital Screenmedia Association (DSA), winning the 2014 Award of Excellence for Best Interactive Cultural Digital Signage for their deployment at the Rory Meyers Children’s Adventure Garden at The Dallas Arboretum.

The Dallas Arboretum is using digital engagement to educate children of all ages about nature and science.  The recently opened Rory Meyers Children’s Adventure Garden boasts an expansive eight acres of themed learning galleries and will draw close to 1 million visitors annually.  The Children’s Adventure Garden includes over 120 interactive digital displays and exhibits, running more than 600 educational games in 17 learning galleries.

The digital experience starts upon entry with an interactive Directory Kiosk. The garden features a 500-linear-foot trail, an adventure bridge, a 30 foot tree snag, a canopy walk, a 9,100 square-foot indoor Exploration Center and more. Children can play Crime Scene Investigator to solve plant mysteries and interact with displays and exhibits to learn about the interconnections between people, plants and animals.  Children can also visit the Globe Theater, an interactive digital globe that shows near real-time weather, global ecosystems, and atmospheric changes of the solar system.  While exploring the garden, animated characters appear to teach children about life in their unique habitats. Kids can catch a nature play in the puppet theater and live science demonstrations are continuously taking place throughout the 17 learning galleries in the garden.

The Arboretum wanted to steer away from using traditional plastic, static signs in the newly renovated park.  Given the huge percentage of children using mobile devices in their daily lives, advisors and senior leadership at the Arboretum felt that their young audience would have more reaction and engagement to digital screens.  One of the principal goals of the interactive screens is to tie educational content and games into specific areas of the park and make those experiences relevant to the plants, rocks, or wildlife present near the screens. The Arboretum retained education experts who also created curriculum, lessons, and content ideas for games that went in each area.  In this way, no set of screens is showing exactly the same content but there is a consistent user experience across all the screens.  

“WOW, what a great use of technology to immerse kids in the learning experience.  Not only does this technology provide a fun way to learn, I bet most of the kids don't even realize they are learning, but it provides a simple way to change out content. ” DSA Award of Excellence Judge

To achieve these results, the Arboretum implemented one reliable solution that could be used to control, manage, schedule, and update content and applications for all of the 120 interactive outdoor touch screens.

“Our teams rallied together to bring this project to life. It was definitely a challenge having to work with the many environment and technological variables involved with such a large-scale installation.  We are all excited to receive this award,” said Ron Leon Guerrero, Director of Technology, The Old State.

The Old State Agency was responsible for interactive game design, outdoor hardware selection and the Content Management System (CMS) front end for the deployment. Governor™ CMS, which The Old State created for use with their clients' websites, was modified to act as a drag-and-drop creative front end and CMS for the Arboretum creative staff.  The Old State created over 980 interactive learning games and applications that brought specific areas of the park to life for children and adults.

"We all worked tirelessly to produce this very unique and integrated Children's Garden installation. This install posed challenges on many fronts, and we are all so pleased with the results,” said Travis McElroy, Managing Partner/Creative Director, The Old State.  

The Old State & Reflect Systems developed a seamless interface between the Governor CMS and the ReflectView™ digital media platform. The teams provided the ability for The Old State to display the interactive games for all of the touch screens and video walls by using the ReflectView Software Suite as the central control, distribution and management system.  The project required extensive support from both Reflect and The Old State field personnel to install, test, and enable the outdoor touchscreens and displays.

“I couldn’t be more pleased to receive recognition for the truly amazing interactive experience created at The Dallas Arboretum.  Working with The Old State to use our technology in such a unique and innovative way, to teach children about science and nature, has been very rewarding and a project we are all very proud of,” said Bill Warren, CEO, Reflect.

The result is an extremely satisfying blend of entertainment and education that will be enjoyed by millions of children for years to come.  Teachers bringing groups of students into the Arboretum can augment their lessons and visit with content and games that tie directly to their learning plans and scope.  Currently one of the largest interactive outdoor display deployments in the U.S., the Arboretum has experienced record crowds and the interaction between children and the interactive displays has been amazing.  

Watch the Video - Click Here

DSA Announcement - Click Here

About Reflect

Reflect provides solutions for brands to create engaging digital media experiences. End to end, Reflect supplies everything brands need including the market-leading ReflectView™ software platform, strategic consulting, content and application development, hardware procurement and solution design, project management, installation, and ongoing monitoring and field services. With a proven record of providing digital solutions to thousands of locations seamlessly, Reflect is trusted by the most reputable brands in the world.  For more information, please visit www.reflectsystems.com.

About The Old State

The Old State House of Web Design & Development is a technology, branding, and interactive web design firm based in Dallas, Texas. The recipient of national design and technology awards, The Old State House is notable for a client roster including ConocoPhillips, The Dallas Arboretum, NorthPark Center, Papercity Magazine, Texas Christian University, The Goss-Michael Foundation, Klyde Warren Park and other well known businesses and brands.  For more information, please visit www.theoldstate.com.

Adding New Executive Vice President & Chief Customer Officer

Reflect, the premier turnkey digital media solutions provider for out-of-home customer experiences, today announced the addition of Dick Doyle as Executive Vice President and Chief Customer Officer. Dick brings over 20 years of retail marketing, management and sales experience to Reflect.

In his role as Executive Vice President and Chief Customer Officer, Dick will be responsible for strategic business development and client relationship management. "It’s exciting to be joining a company with the reputation and momentum Reflect has in the marketplace. I am eager to grow current and new client relationships to bring innovative in-store digital media solutions to retailers and brands,” said Dick.

Dick’s background in executive management, marketing and sales in the consumer packaged entertainment, technology, and CPG industries allows him to bring over twenty years of experience to Reflect’s leadership team.  Prior to joining Reflect, Dick was most recently Executive Vice President, Integrated Customer Solutions, for Acosta Sales and Marketing - who purchased Mosaic Sales Solutions in 2012. As part of Mosaic’s leadership team for more than 10 years – Dick built and led some of Mosaic’s largest client teams serving brands and retailers from Disney to Walmart & Best Buy. Dick holds an MBA from Harvard Business School and a BA in Economics from Boston College.

Servicing brands like Target, Best Buy, GameStop, and Verizon Wireless for over a decade, Reflect’s reputation as the go-to turnkey solution provider for in-store digital media has led to rapid growth including nine new clients in the last eight months. “I am very, very excited that Dick has joined Reflect. His experience working with Fortune 100 companies in North America brings invaluable experience and insight into our organization.  I am confident his experience will bring measurable business value to our current and future customers,” said Bill Warren, Chief Executive Officer and Chairman of the Board of Reflect.

Local Non-Profit Organization Helping Children with Developmental Differences

Reflect is committed to giving back to the community.  We recently had the opportunity to volunteer at The Warren Center’s Spring Fling.  Reflect was on hand in both locations, Richardson and Garland, to help the kids with various arts and crafts.  The Spring Fling Family Fun Day provides an opportunity for the kids to interact with each other and for their families to network for support.

Reflect has provided monetary support and volunteer services to help ensure The Warren Center’s children and families receive the resources and support needed to achieve their potential for many years.  The Warren Center, founded in 1968, believes that every child deserves wings. Children born with disabilities or developmental differences need special care to spread their wings and reach their potential. Success is found when a child receives early treatment and a family is able to provide a loving and supportive environment for their child to grow, be accepted, and become a valued member of the community.

The Warren Center specializes in early childhood intervention services for infants, toddlers, young children and their families.  Currently, The Warren Center offers several programs focused on the special needs of children.  The Warren Center ECI serves children from birth to three years of age and provides in-home therapy services for children with developmental delays and disabilities.  The Warren Center also offers Clinic Based Services for children three to five years of age.  In addition to the services offered to children, The Warren Center has Family Education and Support, which offers professionally-led parent support groups, training sessions for parents, and most importantly, a listening ear to help families filter information, find and access resources, and become advocates for their child(ren) with special needs.  The Warren Center currently services over 540 children in Early Childhood Intervention alone and about 1400 families across all programs each year.

For the seventh year in a row, Reflect is an official event sponsor for The Warren Center’s annual fundraising event, Fantasy Football Draft Night.  Held in September at Cowboys Stadium in Arlington, Texas, the event will feature renowned broadcast journalist Scott Murray as Master of Ceremonies and special guest, retired Dallas Cowboy, Randy White. Click Here for more information about this event.

In addition to providing annual contributions and volunteer services, Reflect organized the “Team Reflect Cycling Club”, a casual team of cyclists riding for health, friendship, and to raise awareness for The Warren Center.  Team Reflect participates in a variety of rally rides across the state of Texas annually, using their time on the road to raise awareness for The Warren Center and the amazing things they are doing for children with developmental disabilities.  “It has been so gratifying to get connected with The Warren Center and getting to know the great people there”, said Matt Schmitt, President & Chief Strategy and Innovation Officer of Reflect. “Getting the chance to see how much their efforts mean to the kids and families they serve is special, and we want to tell everyone we can about the program and look forward to helping as champions for them.”

For more information on The Warren Center, e-mail center@thewarrencenter.org, or visit www.thewarrencenter.org.

Cedar Fair Entertainment Company, one of the largest amusement-resort operators in the world, is using digital engagement to thrill park goers and improve overall guest experiences.  Operating 11 amusement parks, three outdoor water parks, one indoor water park, and five hotels, Cedar Fair continuously strives to provide guests with an unmatched experience.  In fact, Cedar Fair’s Cedar Point Amusement Park in Ohio is consistently voted “Best Amusement Park in the World” in Amusement Today polls.

Cedar Fair amusement-resorts provide an ideal environment for experiential digital brand media.  Spanning across all 11 amusement parks, the digital experience starts immediately when guests arrive.  Entry gate digital signage is being utilized to help direct the flow of traffic, indicating which lanes are open or closed.  To add a touch of personalization, entry gate screens also designate lanes reserved for attending companies and groups.

Digital media engagement continues throughout the parks with screens strategically placed in ride lines and restaurants to entertain guests while they wait.  Multiple screens throughout the parks also provide guests with real-time weather information.  A custom weather app tells guests when to expect the hottest or coldest hours of the day, or inclement weather, allowing them to plan their day accordingly.

Additional screens located in the parks provide Cedar Fair with the opportunity to educate their thrill seeking guests on other attractions and rides, announce upcoming promotions, and provide entertainment with music, games, and videos.

Cedar’s Fair’s constant pursuit to boost the overall guest experience has led to its world renowned success and solidifies their reputation of delivering world-class fun and entertainment.

Click Here for more information on Cedar Fair Entertainment Company.

The Metroplex Technology Business Council (MTBC), the largest technology trade organization in Texas, has named Reflect a finalist in the Emerging Company for Innovation category as part of the 14th Annual Tech Titans Awards. Tech Titans are recognized as outstanding technology companies and individuals in the North Texas area who have made significant contributions to their industries during the past year.

The Tech Titans Award winners will be revealed at the Tech Titans Award Gala at the Hotel InterContinental in Dallas, Texas, on Friday, August 22. More information about the event is available at www.techtitans.org.

“Tech Titans is the premier recognition of innovative technology companies and individuals who contribute to the vibrancy and success of North Texas,” said Bill Sproull, president and CEO of the MTBC. “These pioneers are impacting tomorrow's technology today with their innovation, leadership and advocacy. We look forward to showcasing their groundbreaking advancements that are being made right here in North Texas.”

Besides the MTBC and Title Sponsor Ericsson, other supporters of the Tech Titans Awards event include Alcatel-Lucent, CyrusOne, Digital Realty, Fujitsu Network Communications, Huawei, Deloitte, Imagine Communications, Consolidated Communications, Korn Ferry, Cisco, and the Dallas Business Journal. Travis Wolff and Comerica Bank Life Science are sponsors for Fast Tech.

“I couldn’t be more pleased to receive recognition for the innovative digital media solutions that Reflect brings to market.  We are trusted by the most reputable brands in the world and this is an exciting time to be at the forefront of the digital marketing movement,” said Bill Warren, CEO and Chairman of the Board, Reflect.

About Reflect

Reflect provides solutions for brands to create engaging digital media experiences. End to end, Reflect supplies everything brands need including the market-leading ReflectView™ software platform, strategic consulting, content and application development, hardware procurement and solution design, project management, installation, and ongoing monitoring and field services. With a proven record of providing digital solutions to thousands of locations seamlessly, Reflect is trusted by the most reputable brands in the world.  For more information, please visit www.reflectsystems.com.

About the Tech Titans Awards

The Tech Titans Awards were launched in 2001 by the Metroplex Technology Business Council, North Texas’ most comprehensive organization supporting technology. The prestigious annual contest recognizes outstanding technology companies and individuals in the North Texas area who have made contributions during the past year locally, as well as to the technology industry overall. The Tech Titans committee is a group of dedicated volunteers who organize the awards ceremony each year, and judges for the contest are drawn from a variety of disciplines in technology, leaders in the DFW area and past winners. For more information, visit www.techtitans.org.

About The MTBC

The MTBC strengthens the North Texas’ technology community and its reputation by acting as the innovation hub for entrepreneurs, universities and corporations. The MTBC continues to prove that 'Technology lives here' by:

• Growing future tech leaders with its talent and workforce development initiative
• Advocating technology's advancement in governmental arenas 
• Connecting people and inspiring innovative ideas through its programs and special interest groups

The MTBC is the largest technology trade association in Texas, representing a quarter million employees through its 300 member companies. More information about MTBC and its annual Tech Titans awards gala can be found online by visiting www.metroplextbc.org.

Your customers see brand messages all the time and all over the place. In print. On broadcast. And now, more than ever, they've become digital consumers. Digital done right delivers brand benefits, in-depth information, and previously unimaginable interactivity.  Talk with Reflect and bring your digital strategy to life.

Where Can You See Us?

DSE Booth #3231
Schedule time in our meeting room for an exclusive demo of our latest digital media solutions.

DSE New Product Showcase
Reflect’s Wayfinding Application, featuring dynamic content and social media integration, is improving guest experiences for brands nationwide.  The showcased application, developed for Cedar Fair Entertainment Company, allows guests to plot their park routes, get information about park attractions, see live social media feeds, and see wait and walk times for park attractions.

Where Can You Hear Us?

SEGD CX Workshop
Las Vegas Convention Center
Tuesday, March 10, 2015 - 1:10-2:45 pm
Digital Signage for Shopping
Matt Schmitt, President and Chief Innovation & Strategy Officer, Reflect

PRI Retail Forum
Las Vegas Convention Center
Tuesday, March 10, 2015 - 3:15-4:15 pm
Creating an Immersive Digital Experience
Moderator - Matt Schmitt, President and Chief Innovation & Strategy Officer, Reflect
Speakers - Matt Shafer, VP, Strategic Alliances, Cedar Fair; Bill Shaw, Director, Concept Development and Implementation, AT&T Retail Stores

DSE
Digital Content Show Theatre
Wednesday, March 11, 2015 - 1:15–1:45 pm
Data Visualization: Using Real-Time Information to Create Intelligent, Dynamic Content
Bart Massey, Chief Operating Officer, Reflect

DSE
Industry Roundtable
Wednesday, March 11, 2015 - 2:00–3:00 pm
Challenges and Successes with Digital Signage in Large Indoor/Outdoor Entertainment/Recreation Venues
Facilitators - Matt Schmitt, President and Chief Innovation & Strategy Officer, Reflect; Len Dudis, Corporate Director of Information Technology, SeaWorld Parks & Entertainment

Reflect, the premier turnkey digital media solutions provider for out-of-home customer experiences, today announced the release of Reflect WayFinder.  The advanced digital wayfinding application is improving guest experiences for brands nationwide.  Reflect WayFinder was featured in the New Product Showcase at the Digital Signage Expo last week in Las Vegas.

Reflect helps brands power their communications with digital media solutions and immersive guest experiences, engaging their customers throughout their journey visiting a brand’s location.  Introduced to the market in 2005, ReflectView™ is employed by some of the most well-known brands in the world including Best Buy, GameStop, Levi’s, Target, and Verizon Wireless. Large-scale digital media networks powered by Reflect are managing more than 300,000 screens across the United States and Canada.

Reflect understands that consumer-facing companies must find new ways to extend the positive customer experience across the multiple channels of the customer journey — including mobile, social media, broadcast, and brick-and-mortar — while maintaining a consistent brand message and approach. With Reflect Wayfinder, consumer-facing companies are engaging and guiding customers when it counts the most, on location, while providing a connected, seamless omnichannel experience.

“Reflect WayFinder uses state of the art technologies and builds on our proven ReflectView digital media platform. Together, this lets us deliver adaptive, dynamic location information together with traditional media content in a way that is seamless for our partners.”
     
Bart Massey, Chief Operating Officer for Reflect

Reflect WayFinder was developed to provide clients with a turnkey, customizable digital mapping solution.  Reflect has the ability to design and create the right wayfinding experience, tailored to the needs of any brand.   Reflect will work with clients to determine the right type of product to fit their objectives, and then construct the appropriate applications and content to deliver a solution using our industry-leading ReflectView digital media platform. Reflect solutions are custom designed, but with scalability, expandability, and reliability in mind.

Reflect WayFinder | Passive
For easy, quick mapping needs, Reflect will work with clients to create a user-friendly digital map of their space that can be directly displayed on non-interactive media players. The power of the ReflectView platform allows the digital map to be displayed when and where the client wants it, and also allows it to be intermixed with other content as desired. This solution is ideal for less complex facilities and areas where user interaction with a map is not needed. This is also a great way to start a wayfinding program with only a small investment in custom content.

Reflect WayFinder | Interactive
For more sophisticated scenarios where user specific interactions are needed, Reflect can construct custom map applications that allow users to interact with the digital display to perform actions like zooming in on a map, searching for store or department names, or showing routes from the user’s location to their desired destination. Interactivity greatly enhances the user experience, and Reflect puts experienced software design and UX experts to work to help design an experience that is tailored to the client’s customers.

Reflect WayFinder | Custom
Advanced, highly sophisticated experiences are not a problem.. Reflect can integrate mapping applications with digital media (videos, images, etc.) from the ReflectView system, and also from customized data sources that are unique to the client. Any type of data that is available for consumption can be connected to a Reflect map application to create truly unique and immersive guest experiences. The Reflect team will work with client resources to analyze data, provide the client with supplementary content such as social media and other engaging digital media, and design an experience that is elegant, functional, and provides users with a great experience.

More than simply a strategy for nurturing customer relationships, a positive customer experience can help shape a brand’s story, generating sales lift and deepening brand connections. To create a compelling experience, brands need the right tools to manage the digital touch points and messaging customers engage with from the moment they first interact with the brand, to the second they walk on location, until they finalize the purchase, and beyond. By controlling the right digital experiences from the moment customers walk through the door, businesses gain a competitive edge.

Winner of International DOOHDAH Award for Overall Achievement

We are proud to announce that Reflect was just named 2015 Installer of the Year, winning the International DOOHDAH Award for Overall Achievement for our deployment at Cedar Fair!

Cedar Fair Entertainment Company, one of the largest amusement-resort operators in the world, is using experiential digital media across their 11 parks to thrill and engage park guests of all ages. The recently debuted digital platform, Fun TV, spans across the US and Canada, and reaches more than 23 million guests annually.

“We couldn't be more proud to be named 2015 Installer of the Year.  Cedar Fair challenged us with completing their digital media implementation prior to each park opening for the 2014-2015 season. With up to 50 screens in each of the 11 parks, this was definitely a challenge the team was excited to tackle. Weather and time failed to cooperate with our deployment schedule, but our solution delivery team and supporting partners were able to shine through, ensuring we provided the guest experiences Cedar Fair desired on the first day of the season for each park. It was an exciting accomplishment for Cedar Fair's guests and Reflect's team alike,” said Reflect’s Senior Vice President of Solution Delivery and Client Services, Arnie Rivera.

Cedar Fair has always had a focus on top-notch customer service and guest experiences.  With the popularity of their parks and the addition of some highly anticipated new attractions, they needed a way to entertain their guests and provide them with helpful information about park events and promotions.  Cedar Fair also wanted a way to help manage the flow of traffic at entrance gates, in line queues and in restaurants to further improve the overall guest experience. And they wanted to do all this before the opening of the 2014 season.

Due to the aggressive installation schedule, a mere 8 weeks before the parks were opening, Cedar Fair needed a turnkey solution for design, deployment, distribution, content management and ongoing maintenance.  They turned to Reflect.

The ReflectView enterprise digital media software suite provides Cedar Fair control over the management, distribution and presentation of HD media content and applications.  ReflectView provides Cedar Fair with a flexible platform to display dynamic messaging and media that effectively communicate the latest promotions and park attractions, and it supports the integration and management of open standards for content, apps, and web technologies.

Cedar Fair amusement parks provide an ideal environment for experiential digital brand media.  With 314 screens in 11 amusement parks, including Cedar Point, Knott’s Berry Farm, Kings Island and Canada’s Wonderland, the digital experiences start immediately when guests arrive. Entry gate digital signage is being utilized to help direct the flow of traffic.  For entry gate screens, Reflect developed a custom software application to dynamically control lane status for guest entry, indicating which lanes are open or closed.  The application also provides custom content and messaging capabilities to designate lanes reserved for groups and VIPs, and can also be used to promote special events.

Digital media engagement continues throughout the parks with screens strategically placed in ride queues and restaurants aimed to entertain guests while they wait.  Multiple screens throughout the parks provide guests with entertainment and information.  Reflect developed dynamic content, including a custom weather package to inform guests when to expect the hottest or coldest hours of the day, or inclement weather, allowing them to plan their day accordingly.

Reflect also developed a custom wayfinding app for Cedar Fair, including dynamic content and social media integration, that is greatly improving guest experiences. The application allows guests to plot their amusement park routes, get information about park attractions, see live social media feeds, and get wait and walk times to park attractions.

“We wanted a platform to activate and manage digital experiences to delight and serve our customers. FunTV, powered by Reflect, provides this along with a great avenue for advertisers to reach an in-demand audience, delivering more than one billion impressions to teens, adults and families with young children in an ideal environment,” said Cedar Fair Entertainment Company’s Chief Operating Officer, Richard Zimmerman.

The digital screens located throughout the parks broadcast FunTV, a Cedar Fair in-house production. FunTV was created to entertain and educate thrill seeking guests on park attractions and upcoming promotions, with music, games, park trivia, and videos.

With up to 50 screens per park, teams worked at breakneck speed to ensure the project was completed before the start of the 2014 season.  Impressively, the total project was deployed across all 11 parks in 8 weeks.  The recently debuted digital platform will reach more than 23 million guests annually. Cedar Fair’s constant pursuit to boost the overall guest experience has led to its world renowned success and solidifies their reputation of delivering world-class fun and entertainment.

DOOHDAS - About The Awards

The world's best digital screen media projects, content and technology.

The Digital Signage Awards are impartial, independent and objective and their aim is to seek out examples of the world's most excellent digital screen media projects, creativity, content and technology and to reward them publicly in print, online and at an annual event. 

The rapid and successful take-up of digital signage, digital screen media and DOOH technology is reflected in the categories that make up the international Digital Signage Awards: there are 10 sector categories, 7 content and creativity categories, 4 technical innovation categories and 6 overall achievement categories.

Reflect is excited to be attending the SEGD Conference this year in Chicago!  We hope you can join us Thursday afternoon from 1:00-4:00 where we will be sponsoring the Michigan Avenue Experience Tour. 

From public space to transformative architecture, tours led by local SEGD members will showcase the offerings that make Chicago a global city for design thinking and urban innovation!

Michigan Avenue Experience Tour
Thursday, June 4 - 1:00 – 4:00 pm

Experience the ultimate Chicago shopping district including an examination of storefronts and signature retail design, ending the tour on North Michigan Avenue at The Hancock Tower and Visitors Center.

Don’t miss this tour… it is included in your base conference registration fee!

Wear your walking shoes!  The tour requires walking the length of Michigan Avenue from the hotel.

Reflect is a proud supporter of the SEGD.  Serving brands like Best Buy, GameStop, Target, Verizon, Macy’s, The Container Store and Nebraska Furniture Mart, our reputation as the go-to turnkey provider for in-store digital media solutions has led to rapid growth, including multiple major client wins in the last twelve months.   In addition, our evolution into a full-service digital media provider has resulted in outstanding demand for our suite of managed services, including content strategy and creation, interactive application development, content scheduling, hardware procurement, solution design, project management, installation, monitoring and field services.

We look forward to seeing you in Chicago!

Creating meaningful connections between brands and people.  Rethink. Reimagine. Reflect.

About SEGD

The Society for Experiential Graphic Design (SEGD) is a global, multidisciplinary community of professionals who plan, design, and build experiences that connect people to place.

They are graphic and information designers, fabricators, architects, exhibition designers, technology integrators, interaction designers, brand strategists, students, wayfinding specialists, teachers, and others who have a hand in shaping content-rich, experiential spaces. The SEGD currently has over 1,700 members in more than 20 countries.

Nebraska Furniture Mart of Texas

Company Profile:

The new Nebraska Furniture Mart store location in Texas, which opened in the spring of 2015, is on a site that covers 90 acres. The store has 560,000 square feet of retail showroom, and a 1.3 million square foot distribution center. It is projected to host 8-10 million visitors annually. The Nebraska Furniture Mart store serves as anchor to the Grandscape development, a 400+ acre mixed use development which will provide a unique destination for retail, entertainment, dining and attractions.

Business Situation:

Family owned and operated since 1937, Nebraska Furniture Mart is a brand rich in heritage.  Nebraska Furniture Mart has always focused on unmatchable prices, top-notch customer service, and memorable guest experiences. When they decided to open a new store in Texas, they were aware of the challenges of introducing a brand rich in heritage to a new market, as well as the challenges that came along with the immense scope of the project.  Reflect and Nebraska Furniture Mart set out to do the unthinkable, use in-store digital media technologies to design an intimate and personalized shopping experience for a large format store.

Solution:

Nebraska Furniture Mart of Texas provides an ideal environment for in-store digital brand media.  With 14 unique digital experiences, and multiple instances of each, in the 560,000 square foot retail space, the digitally enabled, one-of-a-kind, customer journey starts immediately when guests arrive. 

Reflect’s suite of digital media solutions provides Nebraska Furniture Mart control over the management, distribution and presentation of HD media content and applications across their entire digital media network.  ReflectView provides Nebraska Furniture Mart with a flexible platform to display dynamic messaging and media that effectively communicate the latest promotions and offers, and it supports the integration and management of a wide range of content and interactive applications.

Results:

NFM focused on enhancing the shopper experience throughout the entire journey, including:

• Customer Experience elements designed for an immense scale
• Messaging and Content to communicate brand heritage and values, timely information, and relevance to the in-store experience
• Digital Wayfinding and Store Directories
• Interactive experiences allowing customers to find departments and products quickly and easily
• Visual Merchandising elements redressed daily to create an ever-changing and fresh store experience

Want to learn more about our digital media program at Nebraska Furniture Mart?  Read the Full Customer Story here.

Best Digital Signage in a Retail Store, Local Roll-Out – Nebraska Furniture Mart of Texas

We are proud to announce that Reflect and Premier Mounts recently received top industry honors, winning the 2016 DIGI Award for Best Digital Signage in a Retail Store, Local Roll-Out. The award recognizes the engaging digital experiences deployed at Nebraska Furniture Mart of Texas. Reflect provided NFM with a customized digital strategy and solution design, and managed the project from conception to installation and everything in between.  Premier Mounts worked with NFM and Reflect as the trusted advisor in AV mounting solutions.

The winners offer a roadmap of how digital signage and DOOH best practices are playing out in market, with real-world solutions and products.

The DIGI Awards recognize the resellers, integrators and service providers who have gone the extra mile to ensure success for their clients, thereby furthering the digital signage industry as a whole.

Nebraska Furniture Mart of Texas provides an ideal environment for in-store digital brand media.  With 14 unique digital experiences, and multiple instances of each, in the 560,000 square foot retail space, the digitally enabled, one-of-a-kind, customer journey starts immediately when guests arrive. 

The rich variety of passive and interactive experiences were carefully laid out and designed to deliver an in-store customer experience like no other. The mix of interactive, experiential, and informational passive systems were carefully structured to make sure shoppers are informed, interested, and educated about the brand, the store, and products.

CLICK HERE to view video.

“When selecting our digital signage partner, we needed a company that could offer direction from every level. This was a new arena for NFM and we needed a full turnkey solution. Reflect delivered beyond what was promised and continue to prove to us they were the right choice, not only from a technical standpoint, but also a cultural connection. They quickly learned how NFM does business and how to seamlessly insert themselves into our operations. We look forward to many more retail leading projects with Reflect.” Lee Summers, Marketing Technology Manager, Nebraska Furniture Mart and Grandscape.

CLICK HERE to view full customer story.

In January, select winners will be highlighted in detail, in a DIGI Awards special section of the Digital Signage Best Practices Guide.  Congratulations to the all the Winners of a DIGI Award!

DALLAS – March 9, 2016 – Reflect, the premier turnkey solutions provider for place-based digital media networks, today announced the addition of Tyler Reeves to their Board of Directors.   Currently President and General Manager of National Accounts for Interstate Batteries, Mr. Reeves brings over twenty years of marketing, operations and brand strategy expertise to Reflect.

Serving brands like Best Buy, GameStop, Verizon, Macy’s, Cedar Fair Entertainment Company, The Container Store and Nebraska Furniture Mart, Reflect’s reputation as the go-to provider for place-based digital media solutions has led to rapid growth, including multiple major client wins in the last twelve months.   In addition, Reflect’s evolution into a full-service digital media provider has resulted in outstanding demand for their suite of managed services, including content strategy and creation, interactive application development, content scheduling, hardware procurement, solution design, project management, installation, monitoring and field services.

“We are very fortunate to have Mr. Reeves join our Board of Directors.  As Reflect continues to grow and provide customer-facing digital media solutions to our Fortune 500 clients, his passion for developing brands and understanding consumers will be invaluable,” said Bill Warren, CEO and Chairman of the Board, Reflect.

Tyler Reeves serves as President and General Manager of Interstate’s National Accounts segment, focusing on account service, business development and channel penetration strategies. He started his career at Interstate Batteries as Director of Brand Strategy & Innovation where he led customer communication, national account marketing and product management.

Prior to Interstate, Tyler worked as a CPA at Coopers & Lybrand (now Price Waterhouse Coopers) and eventually moved into marketing/strategy roles for multiple brands at PepsiCo/Frito-Lay. He earned a bachelor's degree in accounting and marketing from Texas A&M University and an MBA from the SMU Cox School of Business.

Tyler enjoys spending his weekends with family, playing guitar and coaching kids' sports.

“I’m impressed with the team at Reflect and am thrilled to join the Board.  They are a proven leader in this emerging field - helping the best brands in the world create meaningful content that fuels tangible growth and enhances long-term loyalty.  I’ve seen first-hand the power of these solutions and look forward to helping the Reflect team unleash their full potential in the years ahead,” said Tyler Reeves, President and General Manager, National Accounts, Interstate Batteries.

Reflect focuses intently on the fact that consumer-facing companies must find new ways to extend the positive customer experience across the multiple channels of the customer journey, including mobile, social media, broadcast, and brick-and-mortar locations, while maintaining a consistent brand message and approach. More than simply a strategy for nurturing customer relationships, a positive customer experience can help shape a brand’s story, generating sales lift and deepening brand connections. To create a compelling experience, brands need the right tools to manage the digital touch points and messaging customers engage with from the moment they first interact with the brand, to the second they walk on location, until they finalize the purchase, and beyond.  Introduced to the market in 2005, ReflectView™ is employed by some of the most well-known brands in the world.  Large-scale digital media networks powered by Reflect are managing more than 375,000 screens across the United States and Canada.

About Reflect 

Reflect provides solutions for brands to create engaging digital media experiences. Reflect supplies everything brands need, including the market-leading ReflectView™ software platform, strategic consulting, content and application development, hardware procurement and solution design, project management, installation, and ongoing monitoring and field services. With a proven record of providing digital solutions to thousands of locations seamlessly, Reflect is trusted by the most reputable brands in the world. 

Will you be in Austin for SXSW?  We will!  Don’t miss Reflect & Neiman Marcus as we discuss the latest trends in place-based digital tech and location based advertising effectiveness.  Here’s where you can find us:

Retail Innovation Lounge

March 12, 2016

11:00 am – 12:00 pm

Neiman Marcus Innovation Lab - The History, The Memory Mirror, and What’s Next

• Scott Emmons, Head of Innovation Lab, Neiman Marcus
• Kiel Werking, VP Partner Development, Reflect

While you are in Austin for SXSW Interactive make sure you check out the Retail Innovation Lounge to hear a great line-up of speakers including Reflect, Neiman Marcus, LBMA, The Coca-Cola Company, IBM, Office Depot, the Mall of America, and more.

The lounge is open March 11-15 and is located at 201 East 5^th Street, Suite 108, Austin, TX 78701.

CLICK HERE for more information about this event.

LBMA’s Retail Loco

March 13, 2016

11:45 – 12:30

Measuring Location Based Ad Effectiveness

• Kiel Werking – Reflect/LBMA Dallas
• Creed Pettit – VP, West Sales – Thinknear
• Lee Karchawer – National Sales Director- Placecast
• Cassandra Stoklosa – Director of Marketing – Golfsmith
• Matthew Davis – VP, Marketing – Reveal Mobile
• Jody Goehring – VP, Product – RetailMeNot

4:00 – 4:15

Fireside Chat

• Kiel Werking (Reflect) & Scott Emmons (Neiman Marcus Innovation Lab)

Hosted by the Location Based Marketing Association, RetailLoco is a one-day event that will deliver insights and trends on the latest in mobile and location-based tools and techniques for retailers. The event will feature keynote speakers, panels on indoor location, proximity-based payments, in-store digital signage, push notifications, metrics / analytics, augmented and virtual reality, and more.

CLICK HERE for more information about this event.

DALLAS – March 14, 2016 – Reflect, the premier turnkey solutions provider for place-based digital media networks, today announced the launch of ReflectMedia.  

ReflectMedia provides the technology and services to help brands deliver relevant, timely advertising content to the fast-growing place-based digital media market, from billboards to in-store displays and outdoor digital signage. ReflectMedia utilizes digital technologies from Reflect Systems to improve customer experience and provide the opportunity for advertisers to reinforce their brand in a nonintrusive way.

ReflectMedia activated a new full-size digital billboard, located in The Colony, TX, on Monday, February 29, 2016. The dual-sided billboard is in a prime location, seen by more than a million cars weekly. 

The growth and demand of digital billboards is at an all-time high. The effectiveness in reaching receptive audiences coupled with speed, messaging flexibility, and cost efficiencies make it a compelling tactic for driving brand awareness and motivating audiences to take action.

This vibrant dual-sided LED billboard has a prime location among the booming region of North Texas. The board is located in The Colony at the intersection of Plano Parkway and 121, one of the most highly trafficked roadways in North Texas.  The Nebraska Furniture Mart and the Grandscape development are located here, and are a popular destination for shoppers.

FEATURES & HIGHLIGHTS

• Dual-sided 14’x48’ LED billboard.
• Displays static or dynamic content (e.g., social media, weather, sports scores) by utilizing real-time content feeds.
• Content can be day-parted to reach audiences with the right message at the right time.
• Great outlet to drive business for local businesses, retail, restaurants, health care, real estate, automotive, sports, and entertainment. Industry exclusivity available.

LOCATION DETAILS

• Traffic & Impressions: 306,000 vehicles pass this location each day. This is expected to increase by almost 40% to 425,000 vehicles in 2020.
• Booming Growth: National companies including, Toyota, FedEx, Liberty Mutual and JP Morgan Chase are moving into the areas surrounding 121, bringing a huge influx of jobs and purchasing power.
• Audiences: Generate impressions with commuters from flourishing suburbs including Plano, Frisco, The Colony, and McKinney.

ReflectMedia has plans underway with partners and clients, and will be announcing more digital media placement opportunities soon.   To Advertise on the new digital billboard, please contact Cameron Stewart – 972-978-8867 – cstewart@reflectmedia.com

About ReflectMedia

Place-based digital media is a powerful vehicle for messaging, interaction and customer engagement. Reflect Media helps companies connect with customers through many different forms of place-based digital.  From billboards to in-store displays and outdoor digital signage, Reflect Media utilizes digital technologies to improve customer experience and provide the opportunity for advertisers to reinforce their brand in a nonintrusive way. For more information, please visit www.reflectmedia.com.

About Reflect 

Reflect provides solutions for brands to create engaging digital media experiences. Reflect supplies everything brands need, including the market-leading ReflectView™ software platform, strategic consulting, content and application development, hardware procurement and solution design, project management, installation, and ongoing monitoring and field services. With a proven record of providing digital solutions to thousands of locations seamlessly, Reflect is trusted by the most reputable brands in the world.  For more information, please visit www.reflectsystems.com.

Will you be in New York City for the Retail Innovation Conference?  We will!  Don’t miss Reflect & Nebraska Furniture Mart as we discuss the latest trends in place-based digital technologies.

Here’s where you can find us:

CONSUMER EXPECTATIONS:  IT’S TIME TO MERGE THE DIGITAL AND PHYSICAL WORLDS

Tuesday, May 10, 10:45 am:  Innovation Lab – Presented by Mason Page

This Innovation Lab will arm the audience with knowledge around:

1. HOW PLACE-BASED DIGITAL HAS BECOME A CRITICAL ELEMENT IN THE DIGITAL AGE
2. HOW PLACE-BASED DIGITAL CAN BE UTILIZED TO ENHANCE THE CUSTOMER EXPERIENCE
3. THE IMPORTANCE OF UNDERSTANDING AND PLANNING AROUND CONSUMER EXPECTATIONS
4. HOW CUTTING-EDGE TECHNOLOGY CAN BE USED TO POSITIVELY IMPACT BUSINESSES

RETAIL INNOVATOR AWARDS LUNCHEON

Tuesday, May 10, 11:30 am:  Retail Innovator Awards Luncheon

Lee Summers, Marketing Technology Manager for Nebraska Furniture Mart and Grandscape of Texas, will be honored as a 2016 Retail Innovator of the Year!

WHAT IS PLACE-BASED DIGITAL & WHO’S JOB IS IT ANYWAY?

Wednesday, May 11, 12:20 pm:  Roundtable Lunch – Led by Mason Page

Join us over lunch as Mason leads the discussion around place-based digital, why it is important and who owns it.

BEST PRACTICES FOR RETAIL LOCATION-BASED TECHNOLOGIES

Wednesday, May 11, 3:20 pm:  Strategy Session – Presented by Aaron Dane of Point Inside and Lee Summers of Nebraska Furniture Mart

Lee Summers oversees all immersive customer engagement for the Berkshire Hathaway companies of Nebraska Furniture Mart and Grandscape of Texas. Summers’ most recent project was named Best Digital Signage in Retail – Local Rollout, by Digital Signage Magazine.

CLICK HERE for more information about this event.

It was great seeing you in New York for the Retail Innovation Conference.

Congratulations to Lee Summers on being named Retail Innovator of the Year!

You also had the opportunity to hear our VP of Strategy and Creative, Mason Page, talk about consumer expectations and how to successfully bring digital technologies into physical spaces.

If you missed it, CLICK HERE to download his Whitepaper:  CONSUMER EXPECTATIONS:  IT’S TIME TO MERGE THE DIGITAL AND PHYSICAL WORLDS

Or CLICK HERE to view videos taken from his presentation.

Reflect, Nebraska Furniture Mart & Neiman Marcus at

Interactive Customer Experience Summit 2016

Will you be in Dallas for the Interactive Customer Experience Summit?  We will!  Don’t miss Reflect, Nebraska Furniture Mart and Neiman Marcus as we discuss integrating technology into store design.

Here’s where you can find us:

ICX STORE TOURS:  NEBRASKA FURNITURE MART

Wednesday, June 1, 2:00-4:30 pm:  Take a tour of the new Nebraska Furniture Mart store location in The Colony, which opened in the spring of 2015.  Nebraska Furniture Mart of Texas is on a site that covers 90 acres. The store has 560,000 square feet of retail showroom, and a 1.3 million square foot distribution center. Don’t miss your chance to see this retail masterpiece that hosts up to 8-10 million visitors annually.  With 14 unique digital experiences, and multiple instances of each, the digitally enabled, one-of-a-kind, customer journey starts immediately when you arrive.

CLICK HERE for a sneak peek!

INTEGRATING TECHNOLOGY INTO STORE DESIGN

Friday, June 3, 9:30 am:  Breakout Session Sponsored by Elo

Great store design and great technology don’t have to be at odds with one another. How can retailers allow vendors to bring in digital experiences to their spaces while maintaining control of the design/brand standards of their store environment? See examples of forward-thinking design where the technology seamlessly fits into the environment and amplifies the brand. We’ll also discuss who truly owns the in-store digital experience.

Scott Emmons | Head of Innovation Lab | Neiman Marcus Group

Lee Summers |Manager, Marketing & Technology | Nebraska Furniture Mart and Grandscape

Kiel Werking | VP Partner Development | Reflect

Moderator | Luke Wilwerding | Director Elo Interactive Retail Solutions | Elo

CLICK HERE for more information about this event.

Reflect, the premier place-based digital media solutions provider for brand experiences, today announced that Spence Diamonds, a retailer of diamond jewelry, has chosen Reflect as its place-based digital media partner.

Spence Diamonds, founded in Vancouver in 1978, passionately believes there is a way to create beautiful, high-quality diamond jewelry. They harness the power of innovation and technology to deliver Artisan Diamonds to consumers. Their diamonds are lab-created raw diamonds, identical to mined alternatives in every way except where they come from. When planning their expansion into the US market, the progressive thinking that defines Spence Diamonds didn’t stop with the way their diamonds are made. Spence wanted to provide an entirely new in-store experience around buying a diamond, an experience that creatively gives customers all the information they could want, as well as the ability to explore their options in total freedom. 

Spence needed to create a store that mirrored the technological innovations of their diamonds and told their story of social responsibility, quality, craftsmanship, and creation. After consulting with their store design firm, JGA, Spence turned to Reflect to provide digital strategy and design for their new locations in the United States.

“With our goal to transform the diamond industry, we needed a partner who could help us realize that vision by working hand in hand to create a ground breaking and unique in store experience. Reflect had the knowledge and know how to help us bring this vision to life,” said Eric Lindberg, CEO, Spence Diamonds.

To harness the power of place-based digital media, Reflect, JGA and Spence designed multiple digital experiences for the new stores. The unique use of digital displays paired with custom audio zones and experiential HD media content allowed Spence to create a digitally-enabled, one-of-a-kind diamond buying experience that starts right when you arrive at the store. 

Front Window Displays– To capture the attention of passersby and create a sense of intrigue, Reflect provided and installed four 46” 4K displays arranged in the shape of a diamond in the front window of the store. This eye-catching configuration conveys Spence Diamonds’ brand identity with captivating 4K content. The displays include ambient light sensors that automatically dim the displays as light levels outside decrease. This video wall experience is powered by a ReflectView Media Player with content created at 4K resolution and distributed to each display as full HD video.

Brand Wall– To drive customer engagement and create a WOW experience, Reflect provided and installed a custom brand experience on the back wall of the store. Visible upon entrance, this experience consists of an 85” 4K display with a Plexiglas panel overlay. The Spence logo is etched into the Plexiglas panel and the panel is edge-lit by programmable LED strips. When the LED strips are on, the Spence logo illuminates in the same color as the LED strips. Custom content triggers LED edge lighting presets to coordinate the video content and logo illumination. This experience is driven by a ReflectView Media Player and does a phenomenal job of reinforcing Spence’s brand identity. 

Bridal Wall - To further drive customer engagement, Reflect provided and installed multiple digital displays on the bridal wall. The centerpiece of this experience consists of four 40” 4K displays arranged in the shape of a diamond. To complete the bridal wall system, Reflect also provided and installed two 85” 4K displays, one on either side of the diamond-shaped video wall. The displays on the bridal wall allow Spence to tell their brand story and show how Spence Diamonds fits into peoples’ lifestyles and desires. The experience is energetic and markedly different from what you will see in any other jewelry store, and leads customers to engage, ask to learn more, browse merchandise and connect with a sales associate.

One-On-One Consultation Rooms– To assist sales associates with educating shoppers and showcasing relevant merchandise, Reflect provided and installed four 40” displays, one in each consultation room. These displays run an attract loop to educate and entertain customers. Sales associates have the ability to take control of what appears on the screen by connecting a sales tablet to the secondary HDMI input. Once the associate connects the tablet, the content from the tablet appears on the screen. The sales associate can show specific product information to the customer and show relevant video content to assist in the sales process. Once the sales associate finishes their presentation and unplugs their tablet, the display automatically switches back to the dedicated media player content. These screens have proven successful at assisting associates, educating shoppers and driving sales conversion.

Lounge Display– To help create a comfortable, casual, and pleasantly unexpected customer experience, the new Spence Diamonds stores contain a lounge area equipped with comfortable chairs and a bar for mixing hand-crafted cocktails. The lounge is equipped with a 55” display and offers a place for shoppers to relax, have a drink, and continue learning about what makes Spence Diamonds special, including information on Artisan diamonds and how they are made. With content focused on “edutainment” this display helps reduce perceived wait times and educates customers.

Spence focused on enhancing the shopper experience with digital technologies throughout the entire in-store customer journey to communicate social responsibility, heritage and values, promotions, and lifestyle branding relevant to the in-store experience. Reflect’s suite of digital media solutions provides Spence Diamonds control over the management, distribution and presentation of HD media content and applications across their entire digital media network. ReflectView was chosen based on scalability, reliability and reputation, and provides Spence with a flexible platform to display dynamic messaging and media that effectively communicate brand identity, and it supports the integration and management of a wide range of content and interactive applications.

“Spence Diamonds offers their guests quality, high-end diamond jewelry and a very unique experience.  With the recent opening of their first US locations and the attention paid to digital technologies that improve the overall in-store experience, we are excited to help shape the customer journey Spence Diamonds provides to their guests,” said Bill Warren, Chairman & CEO of Reflect.

The most successful and effective in-store environments require the right technology, supporting a well thought out strategy that includes engaging and relevant marketing, merchandising and lifestyle content. Reflect provided Spence Diamonds with a customized digital strategy and solution design, and managed the project from conception to installation and everything in between. Reflect worked closely with Spence Diamonds and with their store design firm, JGA, to ensure every goal was met and every objective fulfilled. Reflect will continue to work with Spence Diamonds on digital strategy for other locations to continue the work on boosting overall customer experience.

About Reflect

Reflect provides solutions for brands to create engaging digital media experiences. End to end, Reflect supplies everything brands need including the market-leading ReflectView™ software platform, strategic consulting, content and application development, hardware procurement and solution design, project management, installation, and ongoing monitoring and field services. With a proven record of providing digital solutions to thousands of locations seamlessly, Reflect is trusted by the most reputable brands in the world.

Reflect recently relocated its headquarters to a new facility in Richardson, Texas designed to fully showcase the scope of our innovative solutions.  Wanting to make an impact from the moment clients walk in the front door, we created two visually dynamic LED displays using FLEXLite NXG technology from Nashville-based PixelFLEX.  

Offering one of the highest resolution displays on the market, the FLEXLite NXG from PixelFLEX is designed to meet the demands of any installation or production. With fully front-serviceable panels, the FLEXLite NXG is available in 2.6mm-6.25mm pitch options, plus it includes a 6.25mm IP65 version as well.  For optimum performance, FLEXLite NXG tiles are calibrated directly out of the box to help decrease any failures in the field and to ensure perfect color and brightness.

Read more on the PixelFLEX website.

Reflect has appointed Lee Summers as chief executive officer to lead the company’s efforts to meet the growing demand for digital customer experiences in brick-and-mortar stores and physical venues.

Reflect provides enterprise-level digital signage, large-scale LEDs, video walls, interactive applications, wayfinding, and more. Reflect’s client roster includes more than 47 retailers, destinations and brands such as Target, GameStop, Best Buy, Verizon Wireless, Macy’s, Cedar Fair Entertainment Company, and Nebraska Furniture Mart, where Mr. Summers was previously employed and responsible for choosing Reflect’s in-store digital media program.

“Reflect is the best kept secret in retail,” said Mr. Summers. “As a client, I chose Reflect because it’s the only turnkey solution on the market. The system’s backbone is its robust software that is scalable and secure. These attributes are strengthened by a great culture that promotes creativity and digital innovation. I’m very pleased to join the team.”

Reflect’s work with Mr. Summers and Nebraska Furniture Mart earned a Digi Award last year for Best Digital Signage in Retail –Local Roll-Out. In addition, Mr. Summers was named 2016 Retail Innovator of the Year by Retail TouchPoints.

Bill Warren previously led Reflect as CEO and will maintain his position as Executive Chairman of the Board.

"Lee harbors a unique ability to think both analytically and creatively," said Mr. Warren. "This mindset is a quality we sought in choosing the next visionary to champion our innovation. His natural abilities coupled with his exceptional leadership and digital agency knowledge made him the ideal choice for CEO."

In addition to his previous position as manager of marketing, technology and strategic business development at Nebraska Furniture Mart, Mr. Summers’s experience has included management positions at The Integer Group, New Asset Advisors, Tracylocke and DDB. He attended the Art Institute of Dallas.

Outside of work, Mr. Summers enjoys spending time with his wife and two children and is an enthusiastic supporter of his children’s creative pursuits in the visual and performing arts. He also serves as the marketing chair for The Warren Center for Children with Developmental Challenges.